One of the most complex links in the Amazonian production chains is the flow and marketing of products. The Data Institute believes that it is possible to solve this bottleneck with the promotion of business and services aimed at solving this problem.
Amazon Agroforestry
As an initiative to promote one of the fundamental links of the value chains of Amazonian sociobiodiversity products, marketing, the Data Institute created and is incubating the Amazon Agroforestry company . The first products are Café Apuí and Guaraná Urupadi , sold to the final consumer at the Institute's emporium, located at its headquarters, and during events and fairs and also at points of sale in several cities, which also contributes to the dissemination of these initiatives and products.
Café Apuí Agroforestal
The Data Institute takes care of branding, logistics, advertising and sales strategies at Café Apuí, also through the Amazon Agroforestry initiative . Currently, the product is marketed in stores, warehouses and emporiums of Manaus, Porto Velho, Rio de Janeiro, Brasília, Minas Gerais and São Paulo. The product is also marketed at events and fairs, and by partners of the Data Institute.
Guaraná Urupadi
From the work carried out by the Alliance Guaraná de Maués (AGM), the Data Institute created a brand and a new packaging for sale of guaraná to the final consumer, Guaraná Urupadi . The product was already marketed in the Institute's emporium, in events and fairs, and in 2019 gained a more attractive packaging, becoming one of the items of the Amazon Agroforestry line.
