The French insurance company CNP Assurances will target R$ 2.5 million (500 thousand euros) to support socio-environmental impact business initiatives in the Amazon, in five associations: AACRDSU, ASAGA, APADRIT, ASPACS and AMIATA. The actions will be carried out by the Institute of Conservation and Sustainable Development of the Amazon (Idesam), the organization of civil society, which promotes alternatives to promote the sustainable economy in the region.
The goal will be to promote entrepreneurship and income generation for about 500 Amazonian families in the production and manufacture of vegetable oils, chestnuts and furniture of small wood objects – from planting over 5,000 trees for restoration of areas impacted by the community.
According to André Vianna, technical director of Idesam, the goal is to structure community-based business and social strengthening of families.
"In practice, we will offer technical and management advice for sustainable value chains, strengthen organizations in business management and support more directly in product marketing," he explains.
For François Tritz, CEO of CNP Insurance (a subsidiary of CNP Assurances in Brazil), support is based on a focus of both the forest and its residents. "We believe that conservation is supported by communities in sustainable activities. It is difficult to think of a preserved forest without investing in the training of the residents of the region," he says.
"CNP Assurances is a company used to protecting people. This type of investment dialogues directly as our reason for being and with our vision of the future," concludes Tritz.
French insurance investment for bioeconomy in the Amazon
The French insurance company CNP Assurances will target R$ 2.5 million (EUR 500 thousand) to support socio-environmental impact business initiatives in the Amazon, in five associations: AACRDSU, ASAGA, APADRIT, ASPACS and AMIATA. The actions will be carried out by the Institute of Conservation and Sustainable Development of the Amazon (Idesam), the organization of civil society, which promotes alternatives to promote the sustainable economy in the region.
The goal will be to promote interpreneurship and income generation for about 500 Amazonian families in the production and manufacture of vegetable oils, chestnuts and furniture of small wood objects – from planting over 5,000 trees for restoration of areas impacted by the community.
According to André Vianna, technical director of Idesam, the goal is to structure community-based business and social strengthening of families.
"In practice, we will offer technical and management advice for sustainable value chains, strengthen organizations in business management and support more directly in product marketing," he explains.
For François Tritz, CEO of CNP Insurance Assurances in Brazil), support is based on a focus of both the forest and its residents. "We believe that conservation is supported by communities in sustainable activities. It is difficult to think of a preserved forest without investing in the training of the residents of the region," he says.
"CNP Assurances is a company used to protect people. This type of investment dialogues directly as our reason for being and with our vision of the future," concluded Tritz.
